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Rethinking the Sales Force: Redefining Selling to Create and …

By steve | June 30, 2009

Rackham, author of Spin Selling , and De Vincentis, an independent sales and marketing consultant, use leading real-world examples such as Microsoft, IBM, and Charles Schwab to show how the commercial viability of assorted products and …

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Rethinking the Sales Force: Redefining Selling to Create and …


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