A Customer Is

Here is a classic quote, if you are serious about selling make certain you understand it.

A customer is…
The most important person ever to enter your outlet.

A customer is…
Not dependent on us, we are dependent on him.

A customer is…
Not interruption of our work, he is the purpose of it. We are not doing him a favor by serving him, he is doing us a favor by giving us the opportunity of doing so.

A customer is …
Not an outsider to our business, he is part of it.

A customer is….
Not a cold statistic, he is a flesh and blood human being, with feelings and emotions like your own, and with biases and prejudices.

A customer is…
A person who brings us his wants. It is our job to handle them profitably to him, and to ourselves.

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