Dale Carnegie

My life changed way back in 1972 when my good friend Andrew Smith (APT) sent me on a Dale Carnegie course.

The course was over fourteen weeks one night per week and by half way through I changed my vocation and knew all I wanted to do was sell and work entirely for myself.

I have never forgotten the lessons learned on that course and this one is the most important.

If you want to get on in life you must get people to like you and here are the six ways:

1. Become genuinely interested in other people.

2. Smile

3. Remember that a person’s name is the sweetest and most important sound in any language.

4. Be a good listener. Encourage others to talk about themselves.

5. Talk in terms of the other persons interest.

6. Make the other person feel important and do it sincerely.

ALL of this is vitally important if you are making major sales. If you are involved in sales training or sales management you must impress these important aspects onto your sales staff or participants.

How many sales people do you know who really have these skills? It is not rocket science, and all of these skills are worth mastering.

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