The dreaded car yard and car sales people

jaguar_xf

Car sales people, Car yards, vehicle sales. Are they all the same? It sure seems like it. My recent experience was when I had a whim and thought I would check out the famous British car Jaguar. (Now owned by a company in India I believe).

I walked onto the yard when there was very few people around and has plenty of time to look. It was not long, (shorter than usual) before I was approached by a smart looking car sales person. The first words were the dreaded “Can I help you?” I pointed out that I was taking a look at Jaguar as I had not taken any interest since the days of high maintenance with leaky oil seals and faulty transmission units.

Well I was in for an education, the salesman really got into high gear and started pointing out endless features covering a number of different models. I cannot remember ever having such a complete list of features from anyone for so long. He took me through each model in detail, raving with wild enthusiasm about how great these cars were. Including pointing out the manufacture was still conducted in the UK regardless of the fact it was now owned by an Indian organization.

I was told about the leather seats, GPS system, Ipod accessory sockets, phone prep etc. Overall the lecture went on for close to forty five minutes. During this time the salesman also pointed out that he was once a mechanic so he knew all about the Jaguar and how it has now overcome the service issues it was renowned for in the old days.

Quite frankly I had been bombarded with information, not one single question was asked of me, nothing about who I was, where had I come from, what was I driving, why I had visited there yard today.

When I was about to leave I was aked if I would like to take a drive in one of the new cars, my reaction at that time was “Maybe later”.

At that point I was asked if I would be happy to leave my mobile number and he would call in the weekend to see if I would come in and take a test drive at that time. Naturally I gave him the number and went on my merry way. All in all quite a daunting experience and I left totally confused on which models I had actually seen. In fairness to the salesman I did get a call and he left a message inviting me in to take a test drive.

At this point I have not been back. My thoughts about all this brings me to the point in asking why these sales people are not trained. Why don’t they understand how to ask questions? The business people miss when making major sales must be astounding and even learning a few fundamentals would help.

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2 comments
Peter says November 28, 2012

I see you are in New Zealand. For what it is worth the situation here in the USA is no different. Sales people have no understanding of the differences you point out. There is no doubt you are on to something and if you can find a way to convince the CEO’s to invest in their staff not only will their business improve but they will also retain their sales people.

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Nathan Banks says November 28, 2012

The same here in Las Vegas, salespeople who are so far up themselves. Good luck pal you need it.
Hard to convince the CEO, too busy out at lunch.

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