Every shop owner fears the internet, yet they forget one GREAT benefit their shop has over the internet:
The customer can see and talk with real people!
These people are known as their team. If everyone liked buying from the impersonal internet then the streets would be empty. We like to buy from people whom we can see and talk with at the same time.
We know if they lying (or at least we think we do) because we can see it in the faces and their body language. As individuals, most of us have questions we cannot find answers on the internet, especially when it comes to electrical goods. the reason, for example, we may not know the right terminology. This allows a store’s team to talk to customers, get to know them, build a relationship with them and if the sales person is worth their salt sell them the product. Often, if a customer walks away and buys on the internet, it is because the sales person has not done a good enough job of selling.
Therefore the responsibility of business owners to offer sales classes and customer service training is absolutely imperative in today’s market.