Retail Merchandise

I have traveled all over Asia, many parts of the USA, Australia and New Zealand and observed retail displays.


You may not be responsible for the care of display in your store but because their purpose has a strong bearing in generating customer interest any indifference on your part may affect your earnings.


Make certain you ensure all in store displays are maintained properly. Make sure all samples are in fact working. Regardless of responsibility it is to your advantage as it is your sales that are affected.


Can you imagine how the customer feels when you make an apology because something does not work? We see it all the time and how many sales are lost because of this?


All retail merchandise must be clean and arranged properly, with everything in a saleable and fully working condition. All products should be correctly priced and the area of responsibility is irrelevant especially when it affects your pocket

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