Selling on Price

Don’t sell price

Even though selling on price may be easier and faster you always end up the loser. I am dismayed how retailers in certain commodities are price driven.


The Asian market particularly suffers from low margins and many retailers and customers can just talk price.


Many customers however are very reluctant to buy poor quality and many will pay more for something better.


You must establish your customer’s needs, likes and dislikes problems with their existing situation so you can focus in on the right product or service for them.


In many cases you can sell a better quality product and achieve two obvious things; a more satisfied customer and hopefully more commission for you.


It is far too often a customer makes a decision based on price alone without them even knowing if you have a better quality item or service for a little extra that would suit their circumstances better.

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