Sales People talk too much. It is a fact and it is getting worse. I believe the reason is because we are living in the fast lane. Mobile phones, Ipod, I River, I everything. Can’t we just stop and think for one moment? Is it not possible for a sales person to stop acting like a stupid political candidate for a second and think about the prospect or customer? What does the customer want? What are their problems? What do those problems mean to them and how on earth can I help them find a solution?
The ingredient is questions. Lot’s of them, forget how good your product or service is, I am certain the customer does not give a toss if your brand is number one or not.
Solutions people! Solutions.