Is your Ferrari for sale? Do you sell Ferrari’s?
Do you know selling a Ferrari really is making a major sale. Purchasing this car is not a decision many buyers would make lightly.
However I have walked in and out of many high end car showrooms and was never spoken to by anyone. What is it about salespeople? One would think any company offering vehicles of this cost would make certain their sales people were trained and on the ball.
The fact of the matter is like many other luxury product such as cars, boats and any other big ticket item the sales person is usually an enthusiast first.
You can bet your bottom dollar a Ferrari sales person knows everything about this car. They will know how fast it can go, they will be happy to tell you everything relating to the “history of Ferrari” to all the details about Enzo Ferrari himself.
However will they ask anything about you? Will they ask why you are visiting a Ferrari showroom? Will they ask what motivated you to visit them?
From my own experience when dealing with “high ticket items” the “questions” are few but the “telling” is high. You will quickly find out how Ferrari is doing in the Formula one series but unlikely to be asked a great deal about your interest.
The fact is, it does not matter what you look like, it does not matter whether you look rich or poor. Making Major Sales is a skill and my advice to any company or salesperson involved in selling Ferrari’s, Porsche, Aston Martin or any other Luxury Auto should dedicate their time in learning the differences between making simple sales and making major sales. If their pocket depends on it there is a slight possibility it may expand.Continue reading