Tag Archives for " fine-job "

Insurance Marketing Leads | Insurance Lead Blog

SPIN Selling by Neal Rackham Question Based Selling by Tom Freese. Please don’t just read them. If you study them, you will easily double the number of appointments when you speak to insurance marketing leads on the phone and double …

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SPIN Selling « Selling B2B Service

It was a pleasure to recently re-read SPIN Selling . Rackham does a fine job of summarizing the results of a massive sales research effort. Anyone who has been a salesperson or has taught professional selling must be amused by his …

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Sales Books Selling Is Dead

Author Marc Miller says that he is following in the footsteps of Neil Rackham’s Spin Selling and focuses his book on large sales. He says that three dynamics are at play requiring a change in the way selling is done …

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