Tag Archives for " small-group "

SPIN Selling & Retained Recruitment

In Neil Rackham’s book SPIN Selling,* he sets out the various stages of a successful sales call.

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"Pricing Isn't the Problem": Spin Selling on the Recession

“What’s the best strategy for selling in a recession?” The interview highlighted 3 courses of action: #1 Focus on high probability accounts rather than high activity.

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